Why “Super Bowl” is a Trademarked Term and Companies Can’t Use It in Their Ads
The Super Bowl is one of the most highly anticipated annual sporting events in the United States. Every year, millions of people tune in to watch the game, making it one of the most watched television programs in the country. The Super Bowl is also one of the most heavily advertised events, with companies spending billions of dollars on commercials during the broadcast. But there’s one thing that companies cannot do during the Super Bowl: use the term “Super Bowl” in their ads. That’s because the term “Super Bowl” is a trademarked term, owned by the National Football League (NFL). The NFL has strict rules about how companies can use the term in promotions and marketing materials. So why is the term “Super Bowl” trademarked? And what does that mean for companies that want to use it in their ads? Here’s a look at the history of the Super Bowl trademark and what it means for businesses today.
An ad exec explains. Simple: They cannot say “the Super Bowl” unless they pay for that privilege, because it is a registered NFL trademark and has been since 1969.
“Super Bowl” is a trademarked term and companies cannot use it in their ads.
The term “Super Bowl” was coined by Lamar Hunt, the owner of the Kansas City Chiefs, and it was first used in a press release for the NFL championship game in 1967. The NFL has since trademarked the term and it is illegal for companies to use it in their ads without prior approval from the league. The NFL is very strict about the use of the term “Super Bowl” and companies that have used it without permission have faced legal action. In 2014, the NFL sued shuffleboard company SuperShuffle for using the term in its ads. The NFL has also sued companies that have used “Super Bowl” in their domain names, such as superbowlinfo.com and superbowlingiftideas.com. The league has sent cease-and-desist letters to companies that have used “Super Bowl” in their ads, such as car dealer Superbowl Motors and furniture store Superbowls & More. The NFL has also sent letters to media outlets that have used the term in their stories, such as CBS News and The Associated Press. The NFL is not the only organization that has trademarked a sports-related term. The World Series, the Olympics, and the NCAA Tournament are also trademarked terms and companies cannot use them in their ads without prior approval.
The term “Super Bowl” was coined by Lamar Hunt, owner of the Kansas City Chiefs.
In 1966, Lamar Hunt, owner of the Kansas City Chiefs, was looking for a name for his new football league. He wanted something that would becatchy and easy to remember. He came up with the name “Super Bowl” after watching his daughter play with a Super Ball. The term “Super Bowl” was first used in a meeting between Hunt and NFL Commissioner Pete Rozelle. Rozelle liked the name and it soon became the official name of the championship game. Since the Super Bowl is such a big event, the name has become a trademarked term. This means that companies cannot use the name in their ads without permission from the NFL. The term “Super Bowl” is now so well-known that it is used to describe other big events, such as the Super Bowl of advertising or theSuper Bowl of parties. It has also become a popular time to hold sales and special promotions.
The first Super Bowl was played in 1967.
The first Super Bowl was played on January 15, 1967, at the Los Angeles Memorial Coliseum. The Green Bay Packers, led by quarterback Bart Starr, defeated the Kansas City Chiefs, led by quarterback Len Dawson, by a score of 35–10. Packers wide receiver Max McGee caught seven passes for 138 yards and two touchdowns, while Packers running back Elijah Pitts rushed for two touchdowns. Chiefs linebacker Willie Lanier was named the game’s most valuable player (MVP). The game was created as a result of the merger between the National Football League (NFL) and the American Football League (AFL). It was originally called the “AFL-NFL World Championship Game”. Packers head coach Vince Lombardi was the NFL’s representative in the first two Super Bowls. The first Super Bowl was played in front of a sellout crowd of 61,946 spectators, including then-Vice President Hubert Humphrey, and television viewerships were estimated at between 40 and 50 million. The game was broadcast in the United States by CBS. Announcers for the game were Curt Gowdy and Jack Buck. Super Bowl I was the first championship game to be televised in color. It was also the first Super Bowl to be played on artificial turf, as the Coliseum’s field had been replaced with AstroTurf the previous year. The Chiefs were the designated home team for the game and wore their white jerseys, while the Packers wore their green jerseys. The game is now considered one of the most important and significant events in American sports history, and its popularity has grown exponentially in the 52 years since its inception.
The Super Bowl is the biggest sporting event in the United States.
and arguably, the world. Every year, millions of people tune in to watch the game, with many more attending the event in person. Not only is it a huge spectacle, but it’s also big business. The Super Bowl generates huge amounts of revenue for the host city, as well as for the NFL. In addition, the event provides a platform for companies to advertise their products and services to a mass audience. It’s no wonder then that the Super Bowl is a highly sought-after event, and that companies are willing to pay huge sums of money for a 30-second ad during the game. However, there is one catch: the Super Bowl is a trademarked term. This means that companies are not allowed to use it in their ads without prior approval from the NFL. So, while you might see ads that mention the “big game” or the “championship game,” you won’t see any that specifically mention the “Super Bowl.” This might seem like a small thing, but it’s actually a big deal. The Super Bowl is one of the most-watched events on television, and so companies are willing to pay a lot of money for the ability to use the Super Bowl name in their ads. By trademarking the term, the NFL is able to control how it’s used and to ensure that only official sponsors are able to benefit from its association with the event. So, if you’re hoping to see your favorite company’s ad during the Super Bowl, you’ll just have to wait until after the game to find out if they were able to score a spot.
The Super Bowl is also the biggest day for commercials.
The Super Bowl is the biggest single day for advertising in the United States. Ad spending on the Super Bowl totaled $5.25 billion in 2020, with companies spending an average of $5.6 million for a 30-second ad spot during the game. This figure does not include the cost of production or paid placements on social media and other platforms. The high cost of advertising during the Super Bowl is due to the large audience that tunes in to watch the game. An estimated 103 million people watched the 2020 Super Bowl, with the vast majority of viewers being in the 18-49 demographic that is most coveted by advertisers. The Super Bowl also has a reputation for being a social event, with many people hosting or attending viewing parties. This means that there is a higher likelihood that people will see and remember the commercials that air during the game. Given the high cost and the potential for reaching a large audience, it is no surprise that companies are very strategic about the commercials that they air during the Super Bowl. Advertisers will often use the Super Bowl as a platform to debut a new commercial or to launch a new product. The Super Bowl is also viewed as a time to be humorous and to create ads that will be talked about long after the game is over. While the Super Bowl is a very big day for commercials, it is important to note that the game itself is also a trademarked term. This means that companies cannot use the term “Super Bowl” in their ads without prior permission from the NFL.
The bottom line is that the NFL owns the phrase “Super Bowl” and companies cannot use it without permission. This is why you’ll see ads that say things like “the big game” or “the ultimate game” instead of using the actual name. The NFL is very protective of its trademarks and if companies want to use them, they have to pay for the privilege.